HUBLOT & DJ SNAKE

HUBLOT & DJ SNAKE

HUBLOT & DJ SNAKE

Hublot CEO, Ricardo Guadalupe, reveals, “DJ Snake turns everything he touches to gold! We are thrilled to have been able to channel his outstanding creativity into his new limited-edition piece. The result is truly multifaceted, just like DJ Snake’s talents!

DJ Snake has such a massive presence in today’s musical landscape,he needs no introduction. The electronic music star first came to public attention with the track, “Turn Down for What?”, released in 2013. Since then, the hits have continued to rack up. Contemporary classics such as, “Lean on”, “Loco Contigo”, “Let Me Love You” with Justin Bieber, and “Selfish Love” with Selena Gomez. DJ Snake has collaborated with some of the biggest names in the industry, such as Diplo, Kanye West, Lil’ Jon and more. He became the first French artist with over one billion plays on Spotify. As for the awards, they have followed the same trend as his hits: Billboard Music Awards, MTV Music Awards, and no fewer than three NJR Music Awards.

Hublot and DJ Snake have been partners since January 1st, 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia. Three years later, the first watch to be borne from the partnership has been unveiled: the Big Bang DJ Snake.

The instantly recognizable and iconic design of the Big Bang now has an iridescent shine, with countless blue and purple hues. The bezel and the six titanium components of the 45-mm case are treated with a special and technical manufacturing process, similar to a black PVD treatment. During the process, each different component of the watch must be placed in specific positions when they are coated with different colors. The result is an optical effect in which the colors of the watch change depending on the light and when viewed from different angles. Apart from that, the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same color gradation on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognizable, distinguishing it from other collections, and emphasizing an illustration of the “Art of Fusion” philosophy so dear to Hublot.

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