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The history of Rado begins in 1917 in the small Swiss town of Lengnau. Since its formation, Rado has continually fascinated watch lovers all over the world with its groundbreaking innovations. Innovative design and high-tech non-scratch materials are the essential distinguishing marks of the Rado brand. It is the use of sapphire, ceramics, and even high-tech diamonds that affords the strong, unique character of the Rado watch.