2014 . 08 . 06
Baume & Mercier launches PROMESSE collection - Le Gray Hotel
Baume & Mercier, represented by Ets. Hagop Atamian, its exclusive agent & long time partner in Lebanon, launched its latest feminine collection, Promesse, on August 6th at Le Gray Hotel, in Beirut. The event welcomed the Lebanese & Pan Arab media, who witnessed the launch of the new collection in a cozy atmosphere where they enjoyed a distinct cocktail reception. Regional Brand Manager, Mr Stanislas Rambaud, and Regional Marketing & Communications Manager, Ms. Sarah Zaouk, were present at the launching event to meet & greet the press. The event had an exciting toll after the live draw that took place following Mr Stanislas' opening speech & the unveiling of Promesse. The press had the chance to experience the true nature of the brand, by the famous slogan, Life Is About Moments, by locking a promise unto the Promesse padlocks.